What is MSRP?

car finance paperwork with tiny car and coins


Even if you’ve never picked up a new vehicle, you’ve probably run across the term ‘MSRP’ before. What is MSRP? It stands for ‘Manufacturer Suggested Retail Price’, and it’s an important figure to understand when you’re comparing vehicles and trying to find the right model to meet your needs.
With that in mind, the finance team here at Mandal Buick GMC in Diberville has put together a quick guide to talk you through answers to the following questions:

  • What Does MSRP Mean?
  • What Does MSRP Include?
  • Can You Negotiate on MSRP?

What Does MSRP Mean?

The MSRP is often called the ‘sticker price’. It’s there to give Gulfport drivers a benchmark on how much the vehicle is worth at each trim, so start comparing models and you’ll see that each trim level has its own MSRP. This is different from the invoice price and usually won’t be the price you end up settling on.

What Does MSRP Include?

The MSRP doesn’t cover everything – it’s essentially a vehicle’s base price without options. If you see a vehicle listed with an MSRP at a dealership in Ocean Springs, that should be the MSRP for the base trim level, though you can take a closer look for the MSRP of each trim.
Things not covered in the MSRP include:

  • Destination Charge
  • Dealer-Installed Options
  • Taxes, Fees, and Registration Costs
  • Extended Warranty

Can You Negotiate on MSRP?

As the name suggests, a vehicle’s MSRP is not set in stone. That means you can often negotiate for a lower price and lower monthly payments. You can use an online tool to take things like demand and availability into consideration before you start negotiating. However, it’s worth remembering that dealerships aren’t obligated to sell at the MSRP, so vehicles that are in high demand may be priced higher than the MSRP.

We Can Help Talk Drivers from Biloxi and Beyond Through Every Part of the Buying Process

Whether you need to estimate your monthly payments or talk through any other financing issues, the team here at Mandal Buick GMC can help. For any further advice or assistance, or to decide if you should buy or lease, feel free to contact us today.

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